CoachHal.com

By Cecil Hurt Sports Editor Published: Friday, May 14, 2010 at 3:30 a.m.
Last Modified: Thursday, May 13, 2010 at 11:21 p.m.
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TUSCALOOSA | The University of Alabama athletic department has agreed to a lucrative extension of its contract with equipment/apparel provider Nike through the 2018 season, a deal that could net as much $30 million in cash and equipment for UA, making it one of the largest such deals in all of intercollegiate athletics.

“We’re very pleased,” UA director of athletics Mal Moore told The Tuscaloosa News on Thursday night.

“In dealing with Kit Morris (Nike’s Director of College Sports Marketing), my input was that the University of Alabama deserved to be at the very top because of our tradition, our history and the great success we have had right through the (BCS) national championship this season,” Moore said. “Nike responded in a way that I think really reflects that.”

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